Music is getting weird again. There’s this genre bending happening that is making emerging artists tougher to categorize but so much better to listen to. It’s as if everyone is getting simultaneously inspired and frustrated by the status quo.
So when I say “weird again”, it begs the question, “weird compared with when?” While I have an unexpected (and delayed-onset) soft spot for early 2000’s mainstream hip hop, the reality is that 00's pop music is a soupy sameness of party songs backed by Neptunes-inspired beats. For all the thanks we owe Chingy, Lil John, and Ludacris for soundtracking nights at clubs and house parties, today the music only satisfies our nostalgia. There's no enduring creative statement.
Thankfully this "weird v. not weird" music pendulum swings back and forth. Unlike the early 00’s, the early to mid 90’s are noteworthy for music that pushed and even defied genre. I’m not talking about Nirvana here. Nirvana was great but they were of a sound. I’m talking about musicians like:
- Bad Brains
- Arrested Development
- The Pharcyde
- Sublime
- Beck
- Beastie Boys
- Tribe
- Fugees
- Outkast
- Rage Against the Machine
- Red Hot Chili Peppers
- Digable Planets
We look back on all of those artists in context they’re part of the canon. But they were weird at the time. Rap? Rock? Jam bands? Soul? Each one of them were blending genres and pushing things in directions we hadn’t seen previously. Each one of them changed and influenced the direction of popular music – some more than others but all of them making a mark.
Music is getting weird again. It’s been happening over the past few years, but it’s starting to feel like the gloves are off. The horse has left the barn. The genie is out of the bottle. The... ok nvm.
All of which bring us to the subject of this post: Los Angeles based duo, THEY. (That’s “they” all-caps with a period.) Comprising singer/rapper Drew Love and producer/rapper Dante Jones, THEY. describe their music as a mixture of trap, rap, rock, and R&B. While this could result in an overly-designed and eager to please sound, it's obvious when listening that this music is what felt honest to them rather than what felt “promising”. It has integrity. It just happens to be really fucking good.
I love the way the The Guardian put it in their write-up on THEY.:
"It would be tempting to declare them a big, bold culmination of the noirish rap and R&B that began with the release of Kanye West’s 808s and Heartbreak, was further developed by Drake and the Weeknd, and has more recently been advanced by Bryson Tiller, partynextdoor, Tory Lanez and Post Malone. But they’re not exactly that; they’re not quite that stylised or extreme. Their music is more atmospheric and meditative than abrasively emotional, although there are moments of quiet tension and calm fury that signal two young artists using the surface accoutrements of black music as well as the sounds and sensibility of rock to say something heartfelt and personal."
THEY. released their first album Nü Religion in February 2017. I caught them at SOBs in the West Village in late March with my friend Irene. I convinced her to come along (I had two tickets) even though she had no idea who they were. While the album is incredibly strong, they were somehow even better live. Drew is an incredible singer and both are true performers with a strong creative partnership that comes to life onstage. Most importantly, they're not afraid to be themselves. They're unselfconsciously embracing their inner weird and sharing it with all of us.
Listening to THEY. reminds me of the first time I heard ATliens. It was familiar yet unlike anything I’d heard before. It was also obviously the sound of what’s to come.